straight to wrote it, I think the most important thing in building a business that is:
1. bookkeeping
Bookkeeping is the recording of financial transactions. Transactions include sales, purchases, income, and expenditures by individuals and organizations. Bookkeeping is usually performed by a bookkeeper. Different from the accounting bookkeeping. The accounting process is usually done by an accountant. Accountant reporting of financial transactions recorded were written by the bookkeeper. There are several common methods of bookkeeping, such as single-entry bookkeeping system and bookkeeping, both of these systems can be seen as bookkeeping "real". Any process involving the recording of financial transactions is a bookkeeping process.
2. Marketing
The marketing strategy is very important for companies where the marketing strategy is a way to achieve the objectives of a company. It is also supported by the opinion enterprise "strategy is a series of great design that illustrates how a company should operate to achieve its objectives." [1] Thus, in running a small business in particular is necessary to development through its marketing strategy. Because of the critical condition it small business that is able to provide revenue growth for the community. Marketing by Stanton WY marketing is something that covers the entire system associated with the aim to plan and determine the price up to promote and distribute goods and services that can satisfy the needs of actual and potential buyers. [2] Based on the above definition, the marketing process starts from finding what is desired by consumers. Which ultimately has the marketing objectives, namely:
1. Potential customers know in detail the products that we produce and the company can provide all of their demand for our product.
2. The Company may explain in detail all the activities related to marketing. Marketing activities include a variety of activities, ranging from the description of the product, product design, promotional products, advertising products, communication to consumers, until delivery of the product in order to get into the hands of consumers quickly.
3. Know and understand the customer so that the product is suitable and can be sold by itself.
In general marketing activities related to the coordination of several business activities.
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This marketing strategy is influenced by the following factors:
1. micro factors, namely marketing intermediaries, suppliers, competitors and the public
2. Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.
The following are the things that need to be considered for marketing: From the perspective of the seller:
1. The strategic place (place),
2. Product quality (product),
3. Competitive price (price), and
4. A vigorous promotion (promotion).
From the consumer point of view:
1. The needs and desires of consumers (customer needs and wants),
2. The cost of the consumer (cost to the customer),
3. Convenience (convenience), and
4. Communication (comunication).
From what has been discussed above there are several things that can be concluded, that the manufacture of the products or services desired by the consumer should be the focus of operations and planning of a company. Sustainable marketing should be good coordination with various departments (not only in the marketing department alone), so as to create synergy in the efforts to carry out marketing activities.
2 above is the foundation and pillars in building a company. so if friends really want to build a business, friends must know the true will of marketing and bookkeeping.
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